Here are a few common views of CRM:
“CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy.” - DestinationCRM.com
"In cases we have reviewed, sales increases arising from advanced marketing and sales information technology have ranged from 10% to more than 30% and investment returns have often exceeded 100%." – ‘Automation to Boost Sales and Marketing’ (Harvard Business Review)
“True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time.” – DestinationCRM.com
You can automate:
…direct from the CRM at the Sales end of your company pipeline.
Automated paperwork. So what?
Having data piped direct from the sales team allows you to:
Marry finance and sales with CRM for:
Increased customer satisfaction allows your business to benefit from:
Getting Sales and Finance dancing to the same tune means that:
A good, company-wide approach to CRM benefits everyone, not just your sales team. So get on your dancing shoes and enjoy the benefits!
“Once sales and finance are on the same system with a 360 degree view and a shared Opportunity to Cash process flow, everyone gains a holistic customer perspective and can work efficiently as a cohesive team, appearing as one company to the customer.” – Jeremy Roche, BusinessComputingWorld.co.uk