Communication within organisations can be a bit hit and miss. This could be because you’re not using an effective CRM system, but often it’s also down to the people you work with. Some people like to keep what they know and what they are doing to themselves.
A 2011 report by David Zweig, a professor of organisational behaviour and human resources management at the University of Toronto's Rotman School of Management, revealed that many people purposefully keep information to themselves in the workplace. According to the study, people are afraid that their ideas will be poached and someone else will get credit for them, or they're worried that they'll be held accountable if anything goes wrong.
This issue can be resolved through some creative internal communications that highlight the importance of sharing, the trustworthiness of the people that work in the business and the benefits that everyone gets by being more aware of what’s going on across the organisation. This is one of many vital stages in the CRM implementation process which will ensure your new software delivers an easier working day.