There is often a misalignment of sales and marketing in many organisations. This can result in tension between the teams which can impact the ROI of your lead generation activities.
Combining marketing automation and CRM can aid with bridging the gap between your sales and marketing departments but there are a number of other considerations you need to make to ensure they are on the same page.
1. Defining & Identifying
Sales and marketing can be working towards the same goals e.g. lead conversion, but often have different ideas of the definitions...