Last week we attended the Channel Expo at London's Olympia. It was the second time we exhibited and we hoped that the move from Birmingham NEC last year to London would attract many more IT resellers.

The show was held over two days but despite the number of visitors being less than we had anticipated (this could have been due to Infosecurity and Internet World during the previous two weeks) we did manage to gain a significant amount of interest and more than doubled our number of leads over last year.

Because Workbooks' founders and many of its management team have  come from within the IT channel we have a good understanding of the needs of IT resellers and System Integrators alike. Our Channel solution is designed to make the whole 're-selling' process much easier and significantly reduces the amount of sales admin time needed to process sales orders.

During the show we demonstrated that Workbooks applications offer Sales Directors and Managers a full 'prospect to cash' view of their business. Unlike the leading CRM providers we can create invoices and supplier purchase orders from within the system. This means that Sales leaders no longer have to guess if a piece of business has been invoiced and if they are on target!

For those that could not make it, don't worry we are at the Business Start-Up show at Londons Excel in Docklands later this week on Thursday and Friday.  You have time to get tickets by registering at www.bstartup.com. See you there!!