Unlike many other CRM solutions, Workbooks offers an insight into how you are spending your marketing budget and which of your marketing activities are generating sales.
Workbooks enables you to associate costs and supplier transaction documents with a Campaign, measuring your total expenditure for that campaign. More importantly however, Workbooks lets you track which leads ultimately convert into orders and invoices. This allows you to accurately measure the return on your marketing investment, based on actual costs rather than just estimates.
With Workbooks, you can record the budget and actual spend for each campaign. By additionally associating supplier purchase orders with a campaign, you can keep a close eye on how much of your budget you have spent, in real time.