Sales and marketing should, in theory, be perfectly aligned. Yet in reality there is often a significant misalignment of these two functions.
How do you address the issues this divide causes and the opportunities that are lost because of it? How do you get both teams to work in unison?
In this white paper, we dive into the root causes of misalignment including lack of communication and shared goals, poor insights into each team’s interactions with customers etc.
We also map out a strategy that, if implemented, will make sales and marketing alignment a reality and be instrumental in driving business success.
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