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Whitepapers & reports

CRM for Marketing

Deliver the right propositions to the right people at the right time and in the right way using CRM capabilities


Paper length: 11 pages
Format: PDF

CRM is increasingly used by the marketing function to help it organise customer data, gain insights into customers, track customer journeys, organise resources, manage relationships and create positive feedback loops.

This guide covers:

  • Getting accurate data
  • Improving segmentation and targeting
  • Co-ordinating marketing efforts
  • Managing suppliers
  • Tracking customer journeys
  • Automating activities
  • Performance tracking
  • Sales and marketing alignment

Download this paper and start your journey to better aligned sales and marketing activities.

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