Christelle Fraysse

About Christelle Fraysse

Christelle Fraysse is responsible for directing the brand, messaging, go-to-market strategies, demand generation and field sales support. A seasoned marketing leader with 25 years of global business experience, Christelle has particular expertise in establishing and managing international marketing operations for global enterprise software businesses.

How Digital Transformation Has Changed the Demand Funnel

2020-10-13T09:37:10+01:00

We live in a digital world. At present, 70% of companies are rolling out a digital transformation strategy or are working on one—and these seismic shifts in business evolution are largely due to the ever-changing needs of today’s consumers.   In today’s [...]

How Digital Transformation Has Changed the Demand Funnel2020-10-13T09:37:10+01:00

The Importance of Data-Driven Marketing in the Digital Age

2020-07-30T11:21:23+01:00

In our hyper-connected, tech-driven age, data is everywhere. Sector, niche, or industry aside, if you're a modern business looking to engage with your customers on a deeper level, data-driven marketing is essential.   Without adopting a data-driven marketing mindset, you [...]

The Importance of Data-Driven Marketing in the Digital Age2020-07-30T11:21:23+01:00

Lead nurturing tips for your marketing plan

2020-06-29T11:26:45+01:00

Lead nurturing is a great way of making sure the people that are visiting your site are genuinely interested in your product. This means that once leads have hit the threshold you set they will be qualified enough to [...]

Lead nurturing tips for your marketing plan2020-06-29T11:26:45+01:00

A Quick Guide to Optimising Your Marketing Costs

2020-06-11T08:13:13+01:00

There’s no denying the fact that the current business landscape is extremely dynamic and volatile, especially because even now, in early June of 2020, we still have no clear view of an end in sight.  Naturally, this shaky climate [...]

A Quick Guide to Optimising Your Marketing Costs2020-06-11T08:13:13+01:00

Reappraising Your Marketing and Sales Objectives: A crucial response to the COVID-19 economy.

2020-04-23T11:02:32+01:00

The COVID-19 pandemic has shaken many businesses around the globe to their core. Many companies and executives are left scrambling in its wake, trying to find a way to cope and adapt in these uncertain times. However, there is [...]

Reappraising Your Marketing and Sales Objectives: A crucial response to the COVID-19 economy.2020-04-23T11:02:32+01:00

Bridging The Gap – Sales and Marketing Team Alignment

2020-04-01T12:27:08+01:00

Sales and marketing should, in theory, be perfectly aligned. Their core objective is the same –  to increase revenue –  their activities overlap and should support each other. Yet, in reality these two professions take very different approaches to [...]

Bridging The Gap – Sales and Marketing Team Alignment2020-04-01T12:27:08+01:00
Go to Top