Christelle Fraysse

About Christelle Fraysse

Christelle Fraysse is responsible for directing the brand, messaging, go-to-market strategies, demand generation and field sales support. A seasoned marketing leader with 25 years of global business experience, Christelle has particular expertise in establishing and managing international marketing operations for global enterprise software businesses.

Reappraising Your Marketing and Sales Objectives: A crucial response to the COVID-19 economy.

2020-04-23T11:02:32+01:00

The COVID-19 pandemic has shaken many businesses around the globe to their core. Many companies and executives are left scrambling in its wake, trying to find a way to cope and adapt in these uncertain times. However, there is [...]

Reappraising Your Marketing and Sales Objectives: A crucial response to the COVID-19 economy.2020-04-23T11:02:32+01:00

Bridging The Gap – Sales and Marketing Team Alignment

2020-04-01T12:27:08+01:00

Sales and marketing should, in theory, be perfectly aligned. Their core objective is the same –  to increase revenue –  their activities overlap and should support each other. Yet, in reality these two professions take very different approaches to [...]

Bridging The Gap – Sales and Marketing Team Alignment2020-04-01T12:27:08+01:00

How CRM Can Empower Your Marketing Strategy

2020-04-01T13:43:16+01:00

In an ideal world, marketers would have all the information necessary to fully understand each client in their roster. Customers would readily interact with all your marketing tactics and trust every recommendation from your business. Unfortunately, this is virtually [...]

How CRM Can Empower Your Marketing Strategy2020-04-01T13:43:16+01:00

4 Ways CRM Software Can Help You Scale Your Marketing Campaigns

2020-04-01T13:44:26+01:00

By now, you all know that content is king and context is God. Obviously, without content, it’s impossible to reach users and give them a taste of your brand. But even with content, marketers fail to reach users as [...]

4 Ways CRM Software Can Help You Scale Your Marketing Campaigns2020-04-01T13:44:26+01:00

Start using lead nurturing to drive revenue growth

2020-04-03T15:50:00+01:00

According to analysts at Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Who wouldn’t want to do that and improve the quality and quantity of their pipeline?   So what [...]

Start using lead nurturing to drive revenue growth2020-04-03T15:50:00+01:00