Marshall Howell

About Marshall Howell

A Software-as-a-Service pioneer, John Cheney launched one of the first software as a service companies back in the late 1990s. He is a successful entrepreneur with over thirty years experience in the IT industry; twenty of which have been running IT companies in Europe and North America.

Using CRM to Manage Subscriptions and Renewals

2020-04-01T12:28:44+01:00

Subscription management is the process of managing the lifecycle of a customer’s subscription from start to finish. Many companies, in the software or media & publishing industries for example use subscription models as a way to adopt a recurring [...]

Using CRM to Manage Subscriptions and Renewals2020-04-01T12:28:44+01:00

Subscriptions – How CRM can help you get ahead of the game

2020-04-01T13:32:45+01:00

Publishers and media houses? You are fighters! As free online content burgeoned and traditional advertising revenues dropped, you have had to work much smarter to make your businesses profitable. Subscriptions have been an important part of that picture, as [...]

Subscriptions – How CRM can help you get ahead of the game2020-04-01T13:32:45+01:00

How to make your advertising sales team more effective

2020-04-01T13:38:41+01:00

And why integration is key The last ten years has been the era of diversification in the publishing industry, as the way audiences consume content has evolved and companies’ advertising requirements have changed. Initially, many publishers started to ‘bleed [...]

How to make your advertising sales team more effective2020-04-01T13:38:41+01:00

How do you increase engagement and re-engage the audience that has stopped listening?

2020-04-01T13:40:14+01:00

News headlines, social media updates, newsletters, emails, whatsapp, text messages – and that’s before you even get up in the morning! The sheer volume of content that’s demanding our attention these days is phenomenal. So it’s no wonder publishers [...]

How do you increase engagement and re-engage the audience that has stopped listening?2020-04-01T13:40:14+01:00

How do you build a failsafe advertising sales strategy?

2020-04-01T13:45:44+01:00

Advertising sales have changed beyond all recognition in the digital age. It used to be that marketing executives could purchase a half page ad or a wrap and be guaranteed a certain number of OTS (opportunities to see). Those [...]

How do you build a failsafe advertising sales strategy?2020-04-01T13:45:44+01:00

Hello? Is anyone out there? Getting to know your audience…

2020-04-01T13:48:06+01:00

Gone are the days when publishers didn’t need to know that much about their audience. Take the publisher of a women’s health magazine. The fact their readership comprised women interested in health and wellness issues was all they needed [...]

Hello? Is anyone out there? Getting to know your audience…2020-04-01T13:48:06+01:00

The content deluge – how do you cut through and create a loyal audience?

2020-04-01T13:48:40+01:00

The world might be short of a lot of things, but content isn’t one of them. Up to the second news channels, newsletters, e-zines, e-shots – content doesn’t even have to be real, as the proliferation of fake news [...]

The content deluge – how do you cut through and create a loyal audience?2020-04-01T13:48:40+01:00

6 Reasons to Integrate CRM & ERP

2020-04-03T15:39:16+01:00

Many organisations think that if they have an Enterprise Resource Planning (ERP) system they don’t need a CRM platform. In fact they are two quite distinct systems, serving specific purposes and delivering specific outcomes… Manufacturers need both – and [...]

6 Reasons to Integrate CRM & ERP2020-04-03T15:39:16+01:00

Membership CRM for Trade Associations and Membership

2020-07-02T09:09:57+01:00

A cloud-based system that gives you more than just membership management Workbooks extends beyond CRM to support the membership management and commercial activities of Trade Associations and Membership Organisations. Keep your data current, improve member communication, manage the commercial [...]

Membership CRM for Trade Associations and Membership2020-07-02T09:09:57+01:00