The thought of business development often causes a shiver down your average accountant’s spine. Less inclined to cold call, most accountants would prefer to have a word of mouth referral, or a less ‘salesy’ approach. Well, the good news [...]
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So far Katherine Lara has created 7 blog entries.
Fast-growing British CRM vendor raises £1.5m of additional capital, recruits Alex Bradley as Head of Sales and expands Customer Success team Reading, UK, April 30th, 2019 – Workbooks, a British cloud-based Customer Relationship Management (CRM) and marketing automation vendor, today [...]
That’s one of the great things about you. There isn’t much you can’t do. Servicing clients? That’s a given - even the managing partner is hands on. Marketing? That’s fine – you can write a case study or put on [...]
In this month’s ‘Customer in the spotlight’ we look at how accountants and business advisers Shaw Gibbs began using Workbooks to gain intelligence on marketing and business development activity, and are now adding additional features and discovering more and [...]
Automated customer support has a bad reputation. For too many people it conjures painful memories of wading through a voice recognition system, or of trying to find a contact number on a knowledge base that seems have last been [...]