Just like your first love, inexperience, excitement and unrealistic expectations may contribute to your first CRM project not standing the test of time. Let’s be honest - with the first CRM deployment, no business knows exactly what to expect. So [...]
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So far wbwp has created 833 blog entries.
The accountancy landscape is undergoing dramatic changes. Downwards price pressures and commoditisation of compliance services, digital transformation, increased competition and clients’ changing expectations are shaking up the profession [...]
5th September 2018, Reading, UK: We are excited to announce that Workbooks has been identified once again as having the highest Net Promoter Score (NPS) amongst the main CRM players by G2 Crowd, the trusted site for enterprise software reviews. [...]
For a CRM initiative to be successful and deliver the desired business outcomes, there are three key elements that need to have equal attention paid to them: technology, implementation, user adoption. Technology: one [...]
Great customer relationships are the bedrock of a thriving business and the key to success. The Customer Relationship Management (CRM) software market has reached maturity and most vendors offer a proven set of functionalities to serve the needs of [...]
31st July 2018, Reading, UK: Workbooks announces that its CRM platform has been certified for the latest iteration of the Government’s G-Cloud framework, G-Cloud 10, with effect from July 2018. The G-Cloud Framework acts as a Digital Marketplace for cloud-based [...]
Sales people have long since come to see CRM as a necessary evil: a system that must be constantly updated, takes up precious selling time and provides little or no value in return. However, most businesses are highly [...]
Google the term ‘CRM failure' and a stack of articles appear… Has your CRM implementation failed to deliver on the outcomes you wanted? Are you considering a move but you're just too scared to start all over again? The [...]
The B2B Customer Experience 2017 study from business advisory firm Accenture delivered some striking findings for B2B marketers. The 1,350 sales and customer service executives from B2B organisations around the world who responded painted a clear picture of a [...]
Manufacturing is undergoing a transformation that some refer to as the fourth industrial revolution (or 4IR). Manufacturers say 4IR is about gaining insights to help improve productivity, deliver greater value to customers and remain competitive. The transformation starts [...]