Get more from your CRM

Get more from your CRM

Practical advice on how to get more out of your CRM software.

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CRM

Falling back in love with CRM

Just like your first love, inexperience, excitement and expectation can mean that your first CRM project is unlikely to stand the test of time. ...

CRM

CRM for Accountancy

The accountancy landscape is undergoing dramatic changes. Downwards price pressures and commoditisation of compliance services, digital transformation ...

CRM

The 3 pillars of CRM success

For a CRM initiative to be successful and deliver the desired business outcomes, there are three key elements that need to have equal attention.

CRM
Customer Services

Taking back control of B2B CX

The ‘B2B Customer Experience 2017’ study from business advisory firm Accenture delivered some striking findings for B2B marketers.

CRM

CRM for Manufacturing

Manufacturing is undergoing a transformation that some refer to as the fourth industrial revolution (or 4IR). Manufacturers say 4IR is about gaining ...