Many organisations think that if they have an ERP system they don’t need a CRM platform. In fact they are two quite distinct systems, serving specific ...
In this month’s ‘Customer in the spotlight’ we look at how leading online bathroom retailer soak.com realised they had reached the point of no return, ...
Improving the customer experience is high on the priority list of many organisations. They spend a great deal of time and money searching for new ways ...
When most people think of CRM they think of sales, and it’s true that sales is the function that tends to lead on most CRM implementations. However, ...
