Hello? Is anyone out there? Getting to know your audience…

2019-07-02T11:34:34+01:00

Gone are the days when publishers didn’t need to know that much about their audience. Take the publisher of a women’s health magazine. The fact their readership comprised women interested in health and wellness issues was all they needed [...]

Hello? Is anyone out there? Getting to know your audience…2019-07-02T11:34:34+01:00

Being on the Front Foot – Four Tips for Proactive Account Management

2019-06-26T09:54:20+01:00

A key issue for many accountancy firms is they don’t have a formalised account management structure in place. Regular client contact? Of course they can do that. Tracking how much budget the client might have? They can do that [...]

Being on the Front Foot – Four Tips for Proactive Account Management2019-06-26T09:54:20+01:00

The content deluge – how do you cut through and create a loyal audience?

2019-07-09T12:26:56+01:00

The world might be short of a lot of things, but content isn’t one of them. Up to the second news channels, newsletters, e-zines, e-shots – content doesn’t even have to be real, as the proliferation of fake news [...]

The content deluge – how do you cut through and create a loyal audience?2019-07-09T12:26:56+01:00

A bird in the hand – five tips for client retention

2019-08-05T09:07:48+01:00

The thought of business development often causes a shiver down your average accountant’s spine. Less inclined to cold call, most accountants would prefer to have a word of mouth referral, or a less ‘salesy’ approach. Well, the good news [...]

A bird in the hand – five tips for client retention2019-08-05T09:07:48+01:00

Calling accountants! How to spot opportunities and risks in your client base…

2019-08-05T09:12:07+01:00

That’s one of the great things about you. There isn’t much you can’t do. Servicing clients? That’s a given - even the managing partner is hands on. Marketing? That’s fine – you can write a case study or put on [...]

Calling accountants! How to spot opportunities and risks in your client base…2019-08-05T09:12:07+01:00

Customer in the Spotlight: Atlantic Data Security

2019-07-09T09:39:21+01:00

In this month’s customer spotlight we look at how IT security firm was able to lower costs by 50% and add functionality by replacing Salesforce with Workbooks. Since 1993, Atlantic has been delivering industry leading security products to both [...]

Customer in the Spotlight: Atlantic Data Security2019-07-09T09:39:21+01:00

Gaining a competitive edge through customer experience

2019-08-06T14:06:38+01:00

As markets mature and competition intensifies, products and services converge, and companies become increasingly hard to differentiate. But if you want to generate growth – and who doesn’t? –  you must find ways to stand out. And one of [...]

Gaining a competitive edge through customer experience2019-08-06T14:06:38+01:00

Align your organisation and prioritise to succeed

2019-07-24T15:32:52+01:00

Making sure sales and marketing teams are properly aligned should be a priority for any business leader looking to generate growth. But behind this simple truth lies a complex reality. At most organisations, there is at least some misalignment [...]

Align your organisation and prioritise to succeed2019-07-24T15:32:52+01:00