CRM for Marketing
Deliver the right propositions to the right people at the right time and in the right way using CRM capabilities
Paper length: 11 pages
CRM is increasingly used by the marketing function to help it organise customer data, gain insights into customers, track customer journeys, organise resources, manage relationships and create positive feedback loops.
This guide covers:
- Getting accurate data
- Improving segmentation and targeting
- Co-ordinating marketing efforts
- Managing suppliers
- Tracking customer journeys
- Automating activities
- Performance tracking
- Sales and marketing alignment
Download this paper and start your journey to better aligned sales and marketing activities.