Only a small percentage (average is 3%) of your website traffic will actually make the effort to get in contact with you. What about all the other visitors?
In order to identify Anonymous Visitor Traffic (AVT), IP Lookup technology has been created.
But the real power of IP Lookup comes when you combine it with CRM, when the information it provides is put in the context of what you already have (in CRM).
With advanced IP tracking allowing you to recognise who your leads are, how to get in contact with them and where they came from, and combining this information with your CRM data, you accelerate your lead generation, you boost your sales pipeline and increase your marketing and sales efficiency.
And by being able to maximise every opportunity, you increase your ROI and grow revenue.
Download the whitepaper to find out more.