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Spotler: Emailing to Cold Data

December 10 @ 11:00 am - 12:00 pm GMT


Don’t ruin your brilliant campaigns with poor-quality data. In this session, we’ll cover the essential things you need to know about data law, including whether you can send to purchased data (SPOILER ALERT: You can.)

B2B Companies are spending approximately 60% of resources generating leads that result in conversion rates of less than 1%. Why are costs so high and conversions so low? It’s all in the data! Let us show you the importance of having quality purchased data by staying on top of the law and the detail.

In this webinar, the Spotler marketing team will show you:

  • The importance of GDPR.
  • How to find the right B2B data provider.
  • Email campaigns to send to cold data.
  • Maximise ROI from your data purchasing lists.