Align Sales & Marketing for Revenue Growth
March 4 @ 9:00 am - 12:30 pm GMT
PLEASE NOTE THAT THIS EVENT HAS BEEN POSTPONED
For many organisations in the technology sector, a misalignment between sales and marketing continues to hold them back.
- Sales professionals feel that marketing colleagues are insufficiently focussed on revenue generation.
- Marketers think that salespeople have little understanding of, or interest in brand building.
- Poor communication around demand generation, lead handover, opportunity development and a host of many other areas often generates frustration on both sides.
So how do you resolve these challenges, enable transparency and bring sales and marketing together?
Join this free morning seminar and hear first hand from our excellent speakers about the tools and tactics that they are using to build better alignment between sales and marketing and take advantage of networking with your sales and marketing peers. Refreshments will be provided, therefore pre-booking is recommended.
9-9.30am – Registration with tea, coffee and pastries
9.30am – Welcome, Jamie Horastead, Tech Sector Leader – Workbooks
9.40am – Neville Merritt, Director, Pure Potential – Insights from techUK research.
10.00am – Christelle Fraysse, CMO & Jamie Horastead, Workbooks – The view from both sides…
10.30am – Coffee break & networking
11.00am – Simon Moss, Marketing Director, Communigator – Alignment success story.
11.30am – Fiona Ellingham, Opportunity Marketing – Want to bridge the gap? Practical steps.
12.00pm – Panel discussion, hosted by Jamie Horastead – Q&A.
12.30pm – Summary & Close.