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Webinar: Marketing in the New Normal

May 21 @ 10:00 am - 11:00 am BST

Like us you’ve probably been adjusting your marketing priorities during the past few weeks – but are you satisfied with the changes you’ve made?  Have you stopped some activities and are focussing on others – if so, how do you know if these are the right ones?

In this webinar Neville Merritt, director of Pure Potential and chair of techUK Marketing and Sales Group will help you to answer questions including:

  • Align your marketing with changes in demand.
  • Revise your personas and understand the ‘new normal’ buyers’ journey.
  • Think MWA (most wanted actions) not CTA, aligning content to buyer engagement.

Register now and get practical advice that will help you support your business through challenging times.


Neville Merritt
Neville MerrittDirector, Pure Potential
Neville is an industry expert specialising in sales and marketing, he is also the current chair of techUK’s Marketing and Sales Group.
Sally Broom
Sally BroomField Marketing Manager
Sally is a marketing manager here at Workbooks with multiple years of experience in B2B marketing.