Sales and marketing should, in theory, be perfectly aligned. Their core objective is the same – increasing revenue – and their activities overlap in many ways. Yet in reality they take different approaches to it, use different languages, and measure success in different ways. The result is that there is often a significant misalignment of these two functions.
This webinar helps anyone looking to purchase a CRM – by providing insights into the things to consider when reviewing platforms and what to ask vendors when going through the selection process. To discuss those all important...
CRM can transform any modern business by offering a wealth of powerful features, functions, and insight. But to reap any real long-term rewards from your CRM solution, getting your implementation right is essential. ...
Most organisations that implement a CRM system will do it once, or maybe twice in a decade. Although some IT staff may see more implementations as a result of job moves, the employees involved in the CRM decision process will...
Your guide to getting all-important senior CRM buy-in. While it’s likely that you know the business-boosting benefits of investing in a CRM platform, your company’s key stakeholders might not. Ninety-one per cent of...
