In the age of 24/7 news machines and social media, the one thing the world is not short of is content. Fake news, content marketing, the proliferation of online media outlets – the competition facing publishers and media businesses has changed beyond all recognition in the last ten years.
The main conundrum for publishers is how their content cuts through, how it stands out when audiences are staggering under the weight of content overload. Audience engagement is key and to do that effectively, publishers need to have a deep understanding of their audience. As a result, audience management has become a critical tool in the armoury for successful publishers.
This webinar helps anyone looking to purchase a CRM – by providing insights into the things to consider when reviewing platforms and what to ask vendors when going through the selection process. To discuss those all important...
CRM can transform any modern business by offering a wealth of powerful features, functions, and insight. But to reap any real long-term rewards from your CRM solution, getting your implementation right is essential. ...
Most organisations that implement a CRM system will do it once, or maybe twice in a decade. Although some IT staff may see more implementations as a result of job moves, the employees involved in the CRM decision process will...
Your guide to getting all-important senior CRM buy-in. While it’s likely that you know the business-boosting benefits of investing in a CRM platform, your company’s key stakeholders might not. Ninety-one per cent of...
