CRM software is integral to the day-to-day running of most organisations, but for many, CRM has failed to deliver. In a recent survey of UK SMEs, half of respondents had already switched CRM at least once.

According to the survey, the leading cause of CRM failure was a poor fit for organisations’ needs. Yet, for most, features and functionality remained the most important factor in choosing CRM software.

CRM software has long since become a commodity, with few real differences in features and functionality between applications.

But when it comes to organisations, each has its own unique challenges and needs.

Download the Creating the conditions for CRM success Whitepaper today