The publishing and media industry is a prime example of a sector which is being transformed by digital media.
Traditional advertising revenue streams have been significantly affected by increased competition from the rapid expansion of online media outlets and the added volume of content targeted at audiences.
The result of this competitive pressure has made it more challenging for publishing and media companies to prove the value of their advertising propositions. Publishers have had to change with the times to create brand loyalty from their audiences through targeted, quality content and develop multi-channel advertising models for their clients.
Learn how to survive and thrive in this new world with our three-step guide.