The internet has changed some industries more than most and the publishing and media industry is a prime example.It’s mainly down to the fact that traditional advertising revenue streams have been affected by the increase in competition from the growth of online media outlets and the subsequent volume of content targeted at audiences.
As a result, it has been more challenging for publishing and media companies to prove the value of their advertising propositions. Publishers have had to change with the times to create brand loyalty from their audiences through targeted, quality content and develop multi-channel advertising models for their clients.
