Developing a subscription model that works is tough. In 2017, just 3% of people in the UK paid for an ongoing news subscription (Reuters Institute Digital News Report), which is not surprising given the sheer volume of free content consumers can choose online.
But subscriptions are important. Recurring revenue from subscriptions can be a big contributory factor towards growing a media business, so developing a successful subscription business and subscriber retention should be a key focus for your business.
Learn how to revolutionise your subscription business.