In our hyper-connected, tech-driven age, data is everywhere. Sector, niche, or industry aside, if you're a modern business looking to engage with your customers on a deeper level, data-driven marketing is essential. Without adopting a data-driven marketing mindset, you [...]
Being a marketing professional at a consultancy or professional services firm is not always an easy job. People working within that industry sector tend to be project managers, process hounds, methodology whizzes – in their work life, they are [...]
Lead nurturing is a great way of making sure the people that are visiting your site are genuinely interested in your product. This means that once leads have hit the threshold you set they will be qualified enough to [...]
There’s no denying the fact that the current business landscape is extremely dynamic and volatile, especially because even now, in early June of 2020, we still have no clear view of an end in sight. Naturally, this shaky climate [...]
Covid-19 has radically altered working life – maybe for ever. Companies now have to work out how they’re going to adapt to a post-Covid existence, many will be happy to leave the family home and get back to office [...]
The COVID-19 pandemic has shaken many businesses around the globe to their core. Many companies and executives are left scrambling in its wake, trying to find a way to cope and adapt in these uncertain times. However, there is [...]
Sales and marketing should, in theory, be perfectly aligned. Their core objective is the same – to increase revenue – their activities overlap and should support each other. Yet, in reality these two professions take very different approaches to [...]
According to analysts at Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Who wouldn’t want to do that and improve the quality and quantity of their pipeline? So what [...]
How well is your marketing working? If you don’t have an immediate, clear answer to that question you need to get better marketing metrics. It’s a cliché that what gets measured gets managed, but for a reason. If you [...]
Marketing leadership guru Thomas Barta* states that ‘less than half of C-suite executives and business leaders believe their company’s marketing expenditure is significantly contributing to revenue or profitability.’ The majority still thinks of their marketing departments as cost centres. Being seen as a cost [...]
