Christelle Fraysse

About Christelle Fraysse

Christelle Fraysse is responsible for directing the brand, messaging, go-to-market strategies, demand generation and field sales support. A seasoned marketing leader with 25 years of global business experience, Christelle has particular expertise in establishing and managing international marketing operations for global enterprise software businesses.

Start using lead nurturing to drive revenue growth

2020-04-03T15:50:04+01:00

According to analysts at Forrester Research, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Who wouldn’t want to do that and improve the quality and quantity of their pipeline?   So what [...]

Start using lead nurturing to drive revenue growth2020-04-03T15:50:04+01:00

The 8 marketing metrics no marketer should be without

2020-04-03T15:50:15+01:00

How well is your marketing working? If you don’t have an immediate, clear answer to that question you need to get better marketing metrics. It’s a cliché that what gets measured gets managed, but for a reason.   If you [...]

The 8 marketing metrics no marketer should be without2020-04-03T15:50:15+01:00

Shift your marketing from a cost centre to a revenue generator

2020-04-03T15:52:08+01:00

Marketing leadership guru Thomas Barta* states that ‘less than half of C-suite executives and business leaders believe their company’s marketing expenditure is significantly contributing to revenue or profitability.’ The majority still thinks of their marketing departments as cost centres. Being seen as a cost [...]

Shift your marketing from a cost centre to a revenue generator2020-04-03T15:52:08+01:00

The benefits of integrating CRM with Marketing Automation Software

2020-04-03T15:53:43+01:00

Can you name a more iconic duo than Marketing Automation & CRM? Let’s have a quick look at what benefits integrating them tightly can bring to your business? Insight into your entire customer journey    You are likely all too [...]

The benefits of integrating CRM with Marketing Automation Software2020-04-03T15:53:43+01:00

The A – Z of CRM and Marketing Automation

2020-04-03T15:54:45+01:00

As organisations strive to provide the best customer experience, there are tools out there such as Workbooks that makes reaching this goal a little easier. Marketing automation will allow you to automate repetitive tasks such as segmentation, campaign management, [...]

The A – Z of CRM and Marketing Automation2020-04-03T15:54:45+01:00

6 Reasons to have CRM as well as Marketing Automation software

2020-04-03T15:54:55+01:00

If you already have marketing automation software you already know just how useful it can be. It can help you as you integrate all of your marketing activities to create a more efficient and productive workflow. So why should [...]

6 Reasons to have CRM as well as Marketing Automation software2020-04-03T15:54:55+01:00

Integrating Email Marketing with CRM

2020-04-15T10:49:26+01:00

In July 2017, John Cheney – CEO at Workbooks hosted a webinar to showcase the powerful combination of Email Marketing and CRM. Agenda Typical challenges around email marketing Marketing automation and GatorMail Demo of the platform 1. Email [...]

Integrating Email Marketing with CRM2020-04-15T10:49:26+01:00

A Match Made in Heaven: Marry Your CRM and Your Marketing Automation Software

2020-04-03T15:55:37+01:00

Enabling companies to automate segmented emails, drive smart content and lead intelligence, the Marketing Automation market has boomed in the past few years. At the same time CRM platforms have increasingly underpinned businesses success, simplifying workflows and processes, driving greater efficiency and [...]

A Match Made in Heaven: Marry Your CRM and Your Marketing Automation Software2020-04-03T15:55:37+01:00

Workbooks launches GatorMail and provides mid-market organisations with a complete and powerful CRM and Marketing Automation solution

2020-04-03T13:26:35+01:00

22nd June 2017, London, UK: Workbooks Online Limited, the UK-based leading CRM vendor, today announces the launch of Workbooks GatorMail, the latest product to be released as part of its Marketing Automation suite aimed at the mid-market. LEVELLING THE PLAYING FIELD [...]

Workbooks launches GatorMail and provides mid-market organisations with a complete and powerful CRM and Marketing Automation solution2020-04-03T13:26:35+01:00
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