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So far Guest Blogger has created 52 blog entries.

Digital Transformation with the Power of CRM

2020-06-25T11:55:05+01:00

The current climate has caused many businesses hardships due to concerns over everything from supply chain disruptions, diminished customer demand, and social distancing mandates, which have affected practically every aspect of business operations. However, one sliver of light that [...]

Digital Transformation with the Power of CRM2020-06-25T11:55:05+01:00

What They Want to Know, When They Want to Know It: Winning More Customers With Well-Timed Content

2020-05-18T12:10:52+01:00

Nearly everyone is generating digital content these days as part of their inbound marketing strategies. Some are becoming content machines – cranking out blogs, infographics, and newsletters at a whirlwind pace. What often gets overlooked, though, is the type and [...]

What They Want to Know, When They Want to Know It: Winning More Customers With Well-Timed Content2020-05-18T12:10:52+01:00

Recession-Proof Your Marketing and Sales Strategy

2020-05-18T11:15:55+01:00

The pains that your business was solving a few weeks ago (before COVID-19) look nothing like the pains you are solving today. In all cases, your sales and marketing strategy must shift during this time and if that wasn’t enough [...]

Recession-Proof Your Marketing and Sales Strategy2020-05-18T11:15:55+01:00

What does it take for B2B marketers to succeed in ABM?

2020-04-14T13:28:54+01:00

Account-Based Marketing (or ABM) is the hottest topic of the last 5 years in B2B marketing. In fact, 92% of B2B marketers believe it’s a ‘must-have’ business strategy. However, while its popularity has increased, ABM is a very demanding [...]

What does it take for B2B marketers to succeed in ABM?2020-04-14T13:28:54+01:00

How Automation in CRM Can Revolutionize Your Business

2020-04-15T10:55:14+01:00

Utilising CRM software is a strong indicator that your business is putting a premium on scaling and development.  No matter the size or type of your business, your company has workflows / processes that require following the same set [...]

How Automation in CRM Can Revolutionize Your Business2020-04-15T10:55:14+01:00

Using CRM to Manage Subscriptions and Renewals

2020-02-24T11:53:10+00:00

Subscription management is the process of managing the lifecycle of a customer’s subscription from start to finish. Many companies, in the software or media & publishing industries for example use subscription models as a way to adopt a recurring [...]

Using CRM to Manage Subscriptions and Renewals2020-02-24T11:53:10+00:00

Ethical technology – why it’s still about the people, not the bots

2020-02-13T11:22:21+00:00

By John Cheney, CEO and Co-Founder of Workbooks Organizations, and particularly marketing professionals, are getting to grips with using data to personalize communications and get to know their customers’ needs better. It just makes sense. If you can use [...]

Ethical technology – why it’s still about the people, not the bots2020-02-13T11:22:21+00:00

How CRM Improves Customer Experience

2020-02-03T11:17:44+00:00

Customer experience is the impression left with your customer or prospect after an interaction, driving how they think about your brand, across multiple touchpoints, and at every stage of the customer journey.  People and products are the main elements [...]

How CRM Improves Customer Experience2020-02-03T11:17:44+00:00

Subscriptions – How CRM can help you get ahead of the game

2020-01-23T09:27:58+00:00

Publishers and media houses? You are fighters! As free online content burgeoned and traditional advertising revenues dropped, you have had to work much smarter to make your businesses profitable. Subscriptions have been an important part of that picture, as [...]

Subscriptions – How CRM can help you get ahead of the game2020-01-23T09:27:58+00:00