You have your marketing guru. You have your sales rep. They each do their little thing and take on where the other leaves off, and all is good with the world, right? Wrong. Today’s customer needs a business who knows [...]
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There’s so much great literature available today in books, videos, blogs and LinkedIn posts about sales, sales process, sales methodology, how to prospect, how to handle objections, how to negotiate and close, etc. This information is very useful and [...]
The company was identified among 20 other software companies in the leading review guide for growing businesses Connecticut, US, 25th August 2020 –Digital.com, a leading independent review website for business online tools, products, and services, has named Workbooks to [...]
For every business, managing customer relationships and generating new leads is a top priority. Tools such as customer relationship management (CRM) software streamline this process by enabling your organization to effectively oversee interactions between your company, customers, suppliers, and [...]
Nearly everyone is generating digital content these days as part of their inbound marketing strategies. Some are becoming content machines – cranking out blogs, infographics, and newsletters at a whirlwind pace. What often gets overlooked, though, is the type and [...]
The current climate has caused many businesses hardships due to concerns over everything from supply chain disruptions, diminished customer demand, and social distancing mandates, which have affected practically every aspect of business operations. However, one sliver of light that [...]
The pains that your business was solving a few weeks ago (before COVID-19) look nothing like the pains you are solving today. In all cases, your sales and marketing strategy must shift during this time and if that wasn’t enough [...]
Account-Based Marketing (or ABM) is the hottest topic of the last 5 years in B2B marketing. In fact, 92% of B2B marketers believe it’s a ‘must-have’ business strategy. However, while its popularity has increased, ABM is a very demanding [...]
Utilising CRM software is a strong indicator that your business is putting a premium on scaling and development. No matter the size or type of your business, your company has workflows / processes that require following the same set [...]
This post details how Workbooks are set to deal with the Coronavirus or COVID-19. In the event that Workbooks is affected by COVID-19, we have business continuity measures in place to ensure that our service continues to be of [...]