The current climate has caused many businesses hardships due to concerns over everything from supply chain disruptions, diminished customer demand, and social distancing mandates, which have affected practically every aspect of business operations. However, one sliver of light that [...]
Nearly everyone is generating digital content these days as part of their inbound marketing strategies. Some are becoming content machines – cranking out blogs, infographics, and newsletters at a whirlwind pace. What often gets overlooked, though, is the type and [...]
The pains that your business was solving a few weeks ago (before COVID-19) look nothing like the pains you are solving today. In all cases, your sales and marketing strategy must shift during this time and if that wasn’t enough [...]
Account-Based Marketing (or ABM) is the hottest topic of the last 5 years in B2B marketing. In fact, 92% of B2B marketers believe it’s a ‘must-have’ business strategy. However, while its popularity has increased, ABM is a very demanding [...]
Utilising CRM software is a strong indicator that your business is putting a premium on scaling and development. No matter the size or type of your business, your company has workflows / processes that require following the same set [...]
This post details how Workbooks are set to deal with the Coronavirus or COVID-19. In the event that Workbooks is affected by COVID-19, we have business continuity measures in place to ensure that our service continues to be of [...]
Subscription management is the process of managing the lifecycle of a customer’s subscription from start to finish. Many companies, in the software or media & publishing industries for example use subscription models as a way to adopt a recurring [...]
By John Cheney, CEO and Co-Founder of Workbooks Organizations, and particularly marketing professionals, are getting to grips with using data to personalize communications and get to know their customers’ needs better. It just makes sense. If you can use [...]
Customer experience is the impression left with your customer or prospect after an interaction, driving how they think about your brand, across multiple touchpoints, and at every stage of the customer journey. People and products are the main elements [...]
Publishers and media houses? You are fighters! As free online content burgeoned and traditional advertising revenues dropped, you have had to work much smarter to make your businesses profitable. Subscriptions have been an important part of that picture, as [...]
