About emma.wright

This author has not yet filled in any details.
So far emma.wright has created 66 blog entries.

How to make your advertising sales team more effective

2019-11-01T09:19:40+00:00

And why integration is key The last ten years has been the era of diversification in the publishing industry, as the way audiences consume content has evolved and companies’ advertising requirements have changed. Initially, many publishers started to ‘bleed [...]

How to make your advertising sales team more effective2019-11-01T09:19:40+00:00

Tired of your CRM Implementation Partner being focused on their revenue and not yours?

2019-11-13T15:37:17+00:00

After identifying the need for a CRM system to help drive revenue, reduce operational costs and improve customer experience, and selecting the right technology, your CRM journey should be well underway. But what if your technology vendor doesn’t provide [...]

Tired of your CRM Implementation Partner being focused on their revenue and not yours?2019-11-13T15:37:17+00:00

How do you increase engagement and re-engage the audience that has stopped listening?

2019-11-01T09:29:26+00:00

News headlines, social media updates, newsletters, emails, whatsapp, text messages – and that’s before you even get up in the morning! The sheer volume of content that’s demanding our attention these days is phenomenal. So it’s no wonder publishers [...]

How do you increase engagement and re-engage the audience that has stopped listening?2019-11-01T09:29:26+00:00

Workbooks CRM Study: More than half of British small and medium businesses have changed CRM supplier

2019-11-12T09:11:33+00:00

Reading, UK, 7th November 2019 -- More than half of small and medium enterprises (SMEs) in the UK have changed customer relationship management (CRM) supplier according to the State of the CRM Market 2019 Report from Workbooks.  The company [...]

Workbooks CRM Study: More than half of British small and medium businesses have changed CRM supplier2019-11-12T09:11:33+00:00

What is CRM? Everything you need to know about Customer Relationship Management

2019-11-01T11:34:40+00:00

What is CRM? CRM stands for customer relationship management CRM stands for customer relationship management – which does a lot to explain what CRM is. Distilled, CRM is simply a tool that helps you manage your relationships with your [...]

What is CRM? Everything you need to know about Customer Relationship Management2019-11-01T11:34:40+00:00

Tech firms must align sales and marketing to prosper in the “Age of the Customer”

2019-10-04T16:02:44+01:00

How mid-sized tech firms can leapfrog bigger players Back in 1999, Christopher Locke, Rick Levine, Doc Searls, and David Weinberger published a series of 95 proclamations on an unknown website which eventually became known as The Cluetrain Manifesto. Initially, [...]

Tech firms must align sales and marketing to prosper in the “Age of the Customer”2019-10-04T16:02:44+01:00