Can you still recall the “old days” when customers needed to drive to a physical store just to purchase an item or use a service? Isn’t it astonishing to imagine a world where you could not instantly receive everything [...]
In need of a CRM software for an IT or technology business? We’ve been there. When we first built Workbooks, we built it to help solve the challenges growing IT and technology businesses face – because they were the [...]
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Before we offer up some nuggets in our guide to account based marketing (ABM,) we thought we would firstly explain exactly what it is for those who may not be familiar with the concept. Essentially, ABM is a focused [...]
Back in 2013, Jack Dorsey, the co-founder and CEO of Twitter and the founder and CEO of Square, famously advised a group of tech companies to "meet customers where they are." His rationale is that nearly everyone has a [...]
You have a great new shiny, CRM system, all singing, all dancing – you blew the budget. But there’s a problem – adoption is poor, you can’t use it the way you want to. There are few things in [...]
And why integration is key The last ten years has been the era of diversification in the publishing industry, as the way audiences consume content has evolved and companies’ advertising requirements have changed. Initially, many publishers started to ‘bleed [...]
After identifying the need for a CRM system to help drive revenue, reduce operational costs and improve customer experience, and selecting the right technology, your CRM journey should be well underway. But what if your technology vendor doesn’t provide [...]
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