John Cheney, Chief Executive Officer at WorkBooks Online, talks all things CRM. Listen to the full conversation here. CRM is the butt of quite a lot of jokes around Marketing and Sales. I think a lot of businesses see it as mostly [...]
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A practical guide to closing more sales and growing your business. Niche or sector aside, your ability to manage your sales leads and opportunities consistently and effectively will have a major impact on your long-term success. Managing prospects and [...]
Billions of email marketing campaigns are sent on a yearly basis so it is imperative for your emails to stand out! There are several tips which you can implement to give your email marketing greater impact. We have put together the [...]
Any business, big, small, growing or established, needs a CRM tool. It’s simply a must. Eventually, your business will reach a point where managing your customer base using post-it notes or Excel spreadsheets becomes unrealistic, disorganized, and hard to [...]
“I exercise. I go to the gym. But it doesn’t seem to do anything for me.” How many people say this? How many people tell themselves they’re going to the gym and exercising when really they’re just sitting on [...]
Greater accuracy and speed, a more streamlined sales process and increased sales efficiency. Connecticut, October 1st 2020 — Workbooks, the cloud-based CRM and marketing automation vendor, today announces the launch of Workbooks CPQ, a powerful and flexible module for [...]
You have your marketing guru. You have your sales rep. They each do their little thing and take on where the other leaves off, and all is good with the world, right? Wrong. Today’s customer needs a business who knows [...]
The company was identified among 20 other software companies in the leading review guide for growing businesses Connecticut, US, 25th August 2020 –Digital.com, a leading independent review website for business online tools, products, and services, has named Workbooks to [...]
For every business, managing customer relationships and generating new leads is a top priority. Tools such as customer relationship management (CRM) software streamline this process by enabling your organisation to effectively oversee interactions between your company, customers, suppliers, and [...]
Nearly everyone is generating digital content these days as part of their inbound marketing strategies. Some are becoming content machines – cranking out blogs, infographics, and newsletters at a whirlwind pace. What often gets overlooked, though, is the type and [...]