And why integration is key The last ten years has been the era of diversification in the publishing industry, as the way audiences consume content has evolved and companies’ advertising requirements have changed. Initially, many publishers started to ‘bleed [...]
About Marshall HowellA Software-as-a-Service pioneer, John Cheney launched one of the first software as a service companies back in the late 1990s. He is a successful entrepreneur with over thirty years experience in the IT industry; twenty of which have been running IT companies in Europe and North America.
Many organisations think that if they have an Enterprise Resource Planning (ERP) system they don’t need a CRM platform. In fact they are two quite distinct systems, serving specific purposes and delivering specific outcomes… Manufacturers need both – and [...]
The Media & Publishing industry is in a state of transformation, and with new players continuously entering the market, consumers are spoilt for choice. The keys to driving subscriptions, content engagement, advertising revenues and ultimately sales in this industry [...]
A next-generation system that gives you more than just membership managementWorkbooks extends beyond CRM to support the membership management and commercial activities of Trade Associations and Membership Organisations.Keep your data current, improve member communication, manage the commercial activities of your [...]