John Cheney

About John Cheney

A Software-as-a-Service pioneer, John Cheney launched one of the first software as a service companies back in the late 1990s. He is a successful entrepreneur with over thirty years experience in the IT industry; twenty of which have been running IT companies in Europe and North America.

Why are so many businesses racing to introduce CRM?

2020-04-01T13:45:14+01:00

With a projected 13.5% CAGR from 2017 through 2022, a recent Gartner study labelled the CRM market “one of the fastest-growing business software application markets” in existence. Why exactly are so many businesses in such a hurry to invest? [...]

Why are so many businesses racing to introduce CRM?2020-04-01T13:45:14+01:00

Sales and Marketing Efficiency for Manufacturing

2020-02-17T16:25:30+00:00

The manufacturing industry sure has changed. And not just a little. The entire market has undergone a radical transformation in a very short span of time. Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, is [...]

Sales and Marketing Efficiency for Manufacturing2020-02-17T16:25:30+00:00

4 Steps to Great Customer Service for Manufacturing Firms

2019-04-23T16:58:14+01:00

Customer service used to be seen as a cost. Some customers would complain and so you had to have a team set up to deal with them. In today’s market, however, where online reviews and social conversations influence buyer [...]

4 Steps to Great Customer Service for Manufacturing Firms2019-04-23T16:58:14+01:00

Customer in the Spotlight: Atlantic Data Security

2019-04-23T12:17:05+01:00

In this month’s customer spotlight we look at how Connecticut IT security firm was able to lower costs by 50% and add functionality by replacing Salesforce with Workbooks. Since 1993, Atlantic has been delivering industry leading security products to [...]

Customer in the Spotlight: Atlantic Data Security2019-04-23T12:17:05+01:00

In search of control – the business owner’s quest

2020-04-03T15:41:02+01:00

As a business owner there's nothing quite like the feeling of being in control. It's that calmness and focus you get when you know exactly what's going on, when you have the levers available to make changes in [...]

In search of control – the business owner’s quest2020-04-03T15:41:02+01:00

How to be agile and drive efficiency

2020-04-03T15:42:29+01:00

The most successful businesses are agile, they are efficient, and they seamlessly synchronise the vital functions of marketing, sales and customer service, presenting a unified and coordinated front to customers. The only sustainable way to achieve this level of [...]

How to be agile and drive efficiency2020-04-03T15:42:29+01:00