Many organisations think that if they have an Enterprise Resource Planning (ERP) system they don’t need a CRM platform. In fact they are two quite distinct systems, serving specific purposes and delivering specific outcomes… Manufacturers need both – and [...]
In this month’s ‘Customer in the spotlight’ we look at how leading online bathroom retailer soak.com realised they had reached the point of no return, they needed a CRM platform – and they needed it in just six weeks. [...]
Improving the customer experience is high on the priority list of many organisations. They spend a great deal of time and money searching for new ways to deliver a better experience than their rivals. But only 15% of companies [...]
When most people think of CRM they think of sales, and it’s true that sales is the function that tends to lead on most CRM implementations. However, CRM also benefits many other parts of a firm – notably marketing. [...]
East Hartford, Connecticut, October 4, 2018 -- Industry-leading IT security firm, Atlantic Data Security, jettisoned Salesforce to become the first US company to fully implement Workbooks since the British cloud-based CRM and Marketing Automation vendor opened its first US [...]
