New GetApp Research Shows that 25% of Small Businesses still feel that Cloud Solutions do not help their sale teams.
While the majority of small and medium-sized businesses see cloud-based solutions increasing the efficiency of their sales teams, some still remain unconvinced.
A new survey by GetApp, the largest cloud-based business apps marketplace, has outlined the real, on-the-ground impact of cloud-based solutions on the sales teams of small and medium-sized businesses.
While the majority of the US-based respondents highlighted a positive impact of cloud solutions on their teams, 25.8% of respondents saw no benefit at all raising questions of the true advantages of these systems in the sales arena.
The survey is part of GetApps ongoing research program GetData and is based on responses by 500 senior professionals, aged 25 to 54, from small and medium-sized business across a number of different industries.
The new research shows more than half of the surveyed panel had positive experiences when applying cloud-based systems to sales workflows. These figures include 46.4% of respondents who stated that cloud-based solutions had made the lives of their sales teams simpler, indirectly increased sales (5.6%), and improved their prospect profiling (5.4%).
However, more than a quarter of the panel identified no positive impacts of cloud-based solutions to their sales teams, a sizeable percentage that may be concerning for SaaS (Software as a Service) providers of CRM, file storage, project collaboration, and similar cloud services.
A total of 25.8% of respondents said that cloud solutions do not help their sales team in any way, while 2.2% stated that the systems only create more admin work for their teams.
What does it mean?
Christophe Primault, co-founder and CEO of GetApp, says, The results of this survey shows the importance of independent research in our digital sphere.
The cloud-based software market has grown at an incredible rate over the last few years and SaaS providers need this kind of raw data to see the real impact on their customers. From this baseline research we can further analyze specific responses and expand the markets insights of a key business demographic such as sales teams.
But it is not only the larger percentage of the surveys results that call out for attention. Out of the possible seven responses posted to the panel, only 2.8% identified a direct increase in business sales due to their use of cloud-based solutions.
For the industry it is encouraging to see the level of positive responses gathered by this survey, but it’s necessary to analyze the data that may concern the market. The number of factors that can result in a negative experience with cloud-based solutions for example, include inadequate training of new systems, finding the right solution for the right business, and more.
The fact that only a small percentage of respondents identified a direct link between a solution and an increase in sales highlights the level of work that still needs to be done by providers with small and medium sized businesses across these industries, says Sam Jefferies, Digital Marketing Executive at CRM and Business Applications provider Workbooks.
The GetData research program is conducted independently by GetApp to gain an understanding of the impact of SaaS and cloud-based solutions on small and medium sized companies, as well as insights into the dynamic interaction between SaaS customers and their products and services.
Full survey details:
Answers to the question What’s the biggest benefit cloud-based apps bringing to your sales team?
- They’ve made our lives simpler (46.4%)
- They don’t help our sales in any way (25.8%)
- Other (11.8%)
- They indirectly increase our sales (5.6%)
- They improve our prospect profiling (5.4%)
- They directly increase our sales (2.8%)
- They create more admin work for us (2.2%)
Demographics: 500 US-based respondents from a panel of SMBs (Small and Medium-sized Businesses). Respondents are aged between 25 and 54 and have an average inferred annual income of $24k $150k.
More about GetApp: GetApp, a Gartner company, is an online marketplace for cloud-based business apps, specializing in helping small and medium-sized businesses find, research, and get in touch with business app providers from over 100 software categories.
GetApp’s Europe office is based in Barcelona, Spain, and the U.S. office is in San Francisco, CA.