Why are so many businesses racing to introduce CRM?

2019-08-21T15:17:47+01:00

With a projected 13.5% CAGR from 2017 through 2022, a recent Gartner study labelled the CRM market “one of the fastest-growing business software application markets” in existence. Why exactly are so many businesses in such a hurry to invest? [...]

Why are so many businesses racing to introduce CRM?2019-08-21T15:17:47+01:00

How do you build a failsafe advertising sales strategy?

2019-08-16T16:29:50+01:00

Advertising sales have changed beyond all recognition in the digital age. It used to be that marketing executives could purchase a half page ad or a wrap and be guaranteed a certain number of OTS (opportunities to see). Those [...]

How do you build a failsafe advertising sales strategy?2019-08-16T16:29:50+01:00

Workbooks case study: TC Facilities Management used Workbooks to win its biggest financial customer

2019-08-21T15:21:27+01:00

Reading, UK, July 26 2019– Workbooks, a British cloud-based Customer Relationship Management (CRM) and marketing automation vendor, unveils how its platform helped TC Facilities Management (TCFM) to win its biggest financial customer. The problem – identifying and pitching to [...]

Workbooks case study: TC Facilities Management used Workbooks to win its biggest financial customer2019-08-21T15:21:27+01:00

5 ways to get the most out of your CRM

2019-08-16T16:29:50+01:00

If you’ve recently implemented a CRM and aren’t sure how you are going to get the best return on your investment, we’ve listed TC Facilities Management’s Fiona Ellingham’s 5 top tips for continually getting the most out of your [...]

5 ways to get the most out of your CRM2019-08-16T16:29:50+01:00

It’s not you, it’s me – the warning signs a client might leave

2019-08-16T16:27:26+01:00

When a client suddenly cancels their longstanding relationship with you, does it feel like the rug has been pulled from underneath you? Was it a bolt out of the blue? It might feel that way, but in hindsight, when [...]

It’s not you, it’s me – the warning signs a client might leave2019-08-16T16:27:26+01:00

Hello? Is anyone out there? Getting to know your audience…

2019-08-16T16:27:15+01:00

Gone are the days when publishers didn’t need to know that much about their audience. Take the publisher of a women’s health magazine. The fact their readership comprised women interested in health and wellness issues was all they needed [...]

Hello? Is anyone out there? Getting to know your audience…2019-08-16T16:27:15+01:00

Being on the Front Foot – Four Tips for Proactive Account Management

2019-08-16T16:27:13+01:00

A key issue for many accountancy firms is they don’t have a formalised account management structure in place. Regular client contact? Of course they can do that. Tracking how much budget the client might have? They can do that [...]

Being on the Front Foot – Four Tips for Proactive Account Management2019-08-16T16:27:13+01:00