And why integration is key The last ten years has been the era of diversification in the publishing industry, as the way audiences consume content has evolved and companies’ advertising requirements have changed. Initially, many publishers started to ‘bleed [...]
News headlines, social media updates, newsletters, emails, whatsapp, text messages – and that’s before you even get up in the morning! The sheer volume of content that’s demanding our attention these days is phenomenal. So it’s no wonder publishers [...]
Advertising sales have changed beyond all recognition in the digital age. It used to be that marketing executives could purchase a half page ad or a wrap and be guaranteed a certain number of OTS (opportunities to see). Those [...]
Gone are the days when publishers didn’t need to know that much about their audience. Take the publisher of a women’s health magazine. The fact their readership comprised women interested in health and wellness issues was all they needed [...]
The world might be short of a lot of things, but content isn’t one of them. Up to the second news channels, newsletters, e-zines, e-shots – content doesn’t even have to be real, as the proliferation of fake news [...]
The Media & Publishing industry is in a state of transformation, and with new players continuously entering the market, consumers are spoilt for choice. The keys to driving subscriptions, content engagement, advertising revenues and ultimately sales in this industry [...]
A cloud-based system that gives you more than just membership management Workbooks extends beyond CRM to support the membership management and commercial activities of Trade Associations and Membership Organisations. Keep your data current, improve member communication, manage the commercial [...]
