Many publishers run conferences and events for their captive audience, which adds another stream of revenue to their business. The management of events involves selling delegate tickets, recruiting sponsors, taking payment and invoicing, as well as planning and running the events themselves.
Once again Workbooks CRM offer a range of functionalities that support the effective management of events. Using Workbooks, you can manage live conferences, including sessions, speakers, sponsors, delegates, communications, online registrations, product bundles, online payment etc. You have real-time information about who has been marketed to, who has registered, how well an event is doing in terms of delegate revenue and sponsorship revenue. You can easily track your yield: how much are you getting per square metre of exhibition space, how much per delegate etc. Over time, you can compare year-on-year performance, change course or make informed decisions re future directions.
No need to integrate a third-party event management tool to your CRM anymore – you have everything available on one single platform – saving you time and money.