Everyone knows CRM is important. Despite that, most CRM implementations fail and companies struggle to realise the promised value from this investment. One of the key reasons for this is that CRM software is just a tool and your people and processes need to evolve to make the most of it.
Having helped many mid-sized publishers with their CRM journey, Workbooks’ Andre Galinha will share his top tips on how you can use your current CRM to drive more sales.
You will learn how to use CRM to:
- Target the right prospects
- Increase the productivity of your sales team
- Get discounts under control
- Minimise administration time
Who should attend: All sales roles, especially Sales Director, Head of Sales etc. Additionally, business owners, publishing directors and senior publishing management.
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