Technology for Marketing
September 25 - September 26
Join Workbooks at TFM 2019
As technology continues to transform and evolve at a rapid pace, so does the role and responsibilities of the modern marketer. Driven by data-insights and how to improve and better understand the engagement with the consumer, the lines are becoming blurred and the job spec is being re-written as to what a marketer now needs to be.
Technology continues to evolve the role of the marketer and the line between adtech and martech is now fairly non-existent. Data is now key to everything a marketer does and predicting the consumer likes and their buying habits brings adtech, martech and ecommerce tech much closer than ever before.
How can you see all these trends continue to develop? Join us at Technology for Marketing.
What’s more we will be presenting on Thursday 26th September in the Marketing Automation, Email & Multichannel Theatre at 13.45pm
Christelle Fraysse, Workbooks CMO, along with CommuniGator’s Marketing Director, Simon Moss will be discussing the ‘5 ways to optimise your lead generation efforts‘. Pop it in your diary and join this practical session that aims to give you ideas on what to try and test in your own organisation to boost the outcomes and ROI of your lead generation activities.