Project Description


Building shareholder value with CRM

The potential business benefits of a CRM implementation are widely recognized. Yet some CRM projects still deliver disappointing returns or fail altogether.

One of the crucial elements of a successful CRM implementation is to gain, at an early stage, a clear understanding of the expected Return on Investment (ROI).

Get this right at the outset and you will be able to share realistic expectations throughout your organization. Scale your initial budget up or down and understand the likely impact.

Following ten years of research we’ve identified 7 steps anyone can follow to calculate the ROI of a CRM implementation. We’ve put them all in our free guide which covers:

  • An analysis of where you are now;
  • How well are sales and marketing performing;
  • The impact of implementing a CRM on your company’s financial performance;
  • […]

Download it now to discover the 7 steps in detail and learn how to calculate the ROI of your CRM initiative.

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