Project Description


Building shareholder value with CRM

Deliver the right propositions to the right people at the right time and in the right way using CRM capabilities.

CRM is increasingly used by the marketing function to help segment customer data, gain insights into customers, track customer journeys, organise resources, manage relationships and create positive feedback loops.

This report covers:

  • Getting accurate data;
  • Improving segmentation and targeting;
  • Co-ordinating marketing efforts;
  • Managing suppliers;
  • Tracking customer journeys;
  • Automating activities;
  • Performance tracking; and
  • Sales and marketing alignment.

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