In this interview with the Sales Lead Management Association our CEO, John Cheney, talks about this how technology can help you turn your website into a lead generation tool.
As an organisation you are always trying to generate new leads and drive traffic to your website but how do you know who they are, what pages are they browsing and how to use this information to grow your business?
- How website tracking technology has evolved
- The importance of integration; how this can enable you to achieve a single customer view
- How CRM & Web Insights can help you identify more opportunities
- How to use your website to help your sales team make their engagements relevant and increase conversion rates
- And much more.
Listen now to learn how technology can help you go one step further and gain real-time insight into your website.