In this webinar, Daryl Greaves, Senior Marketing Automation Consultant, will demonstrate how to implement preference centers easily within Gatormail and Workbooks.
He will cover:
- Components of a preference center
- Using checkboxes vs dropdowns
- Configuring Workbooks for preference centers
- Creating the preference center in Gator
- Tying it all together with an unsubscribe process
- Enabling the preference center in your Gator campaigns
- Viewing results & targeting based on preferences
Watch today for this invaluable session and ensure you maintain a healthy, engaged subscriber list.