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Webinar: How to build and execute an ABM strategy that works

March 26 @ 10:30 am - 11:30 am GMT

Are you thinking of implementing Account Based Marketing (ABM) but aren’t sure where to start? Want to make sure both your sales and marketing teams are on-board and working together?

This webinar will help you to get started, by answering some key questions:

  • Which kind of ABM approach is right for your business
  • Where to start your plan and what are the primary considerations for building an ABM list
  • Which technologies can help with execution
  • The role of sales and marketing teams
  • How to track and effectively report on campaign activities and ROI

Register now and get insights that will help you to move beyond the theory and deliver results for your business.


Christelle Fraysse
Christelle FraysseChief Marketing Officer
Christelle Fraysse is responsible for directing the brand, messaging, go-to-market strategies, demand generation and field sales support. A seasoned marketing leader with 20 years of global business experience, Christelle […]
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Alex Bradley
Alex BradleyHead of Sales
Alex Bradley is responsible for all sales revenues at Workbooks, leading the ISR, BDM and CSM teams. An experienced sales leader with a track record of developing multi-million euro revenue streams within EMEA and […]
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