The keys to driving subscriptions, content engagement, advertising revenue and ultimately business growth are changing and technology like CRM is an enabler for change.
“Our investment in Workbooks has proven timely and valuable. It’s enabled us to put customers and data at the heart of our business, and it has become a continually rich source of data through which we continue to build, grow and engage our B2B audiences, globally.”
Gavin Miller, Managing Director, Ultima Media
Advertising and sponsorship are a big revenue stream for Media & Publishing firms.
Workbooks CRM provides the tools you need to implement best practice across your sales team. Visibility of what advertising spaces are still available (inventory) is just a click away – so you can optimise your advertising sales effort. Order management, commissions and discount management, contracts, invoices etc. and after-sales service can be easily managed within Workbooks CRM too, reducing operational overhead and human error and ensuring advertisers get what they ordered. In a nutshell, you can streamline your operations and drive efficiency throughout the entire ‘lead to cash’ process and ensure you deliver a superior experience for your advertisers and sponsors.
Tradition Print advertising has been rapidly replaced by Digital. As a result, it has been more challenging for publishing and media companies to prove the value of their advertising propositions. Publishers have had to change with the times to create brand loyalty from their audiences through targeted, quality content and develop multi-channel advertising models for their clients.
Whether you are offering free or paid-for subscriptions, you need to ensure that your process for managing subscriptions is efficient and does not put too much pressure on resources, and that the experience is seamless for the end-user.
With Workbooks CRM, you can manage the entire subscription process, from marketing your subscription options, registering interest, to payment and fulfilment. Workbooks CRM helps you generate subscription leads, nurture those leads and subsequently manage the entire sales process all the way to completion. You can log orders, invoice subscriptions or take payment online, and you can easily synchronise the information with your finance system. Once the subscription is confirmed, you can automate fulfilment using workflows and processes, ensuring the best customer experience possible. Managing the renewal process is simple too: automation can trigger reminders to inform customers that their subscriptions are coming to an end. Activities such as phone calls can be scheduled for your renewal team to chase those customers who have not yet renewed. Marketing campaigns can be sent to re-engaged lapsed subscribers. And with real-time information about the renewal status, you know where your team should focus and prioritise.
Imagine having a true 360-degree view of your audience and knowing who the key segments are, how they engage with your content, what they want, when and how they want it?
Using Workbooks CRM, you can manage your audience efficiently and effectively and get the insight you need to be able to develop a true data-driven strategy for your business, for both your subscribers and your advertisers. You can easily monetise products and services and you can expand your revenue stream across all your properties and brands.
Many publishers run conferences and events for their captive audience, which adds another stream of revenue to their business. The management of events involves selling delegate tickets, recruiting sponsors, taking payment and invoicing, as well as planning and running the events themselves.
Once again Workbooks CRM offer a range of functionalities that support the effective management of events. Using Workbooks, you can manage live conferences, including sessions, speakers, sponsors, delegates, communications, online registrations, product bundles, online payment etc. You have real-time information about who has been marketed to, who has registered, how well an event is doing in terms of delegate revenue and sponsorship revenue. You can easily track your yield: how much are you getting per square metre of exhibition space, how much per delegate etc. Over time, you can compare year-on-year performance, change course or make informed decisions re future directions.
No need to integrate a third-party event management tool to your CRM anymore – you have everything available on one single platform – saving you time and money.
Workbooks CRM allows Media & Publishing companies to thrive by enabling operational excellence, enabling them to manage their audience efficiently and effectively and substantially drive growth across all revenue streams. With Workbooks CRM, you can deepen your audience engagement, whatever the channels, and drive value for all your customers.
Improve cross-sell and up-sell while creating more leads with a single 360-degree view of your target market and its key segments – what they have, what they want, as well as when and how they want it – across all of your distribution channels.
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Improving sales order processing can positively impact the order-to-cash cycle and the customer experience. Workbooks offer out-of-the-box enhanced order processing functionality that help you gain efficiency throughout the entire sales order process.
Workbooks provides a range of data deduplication and data quality tools which can be used directly inside the Workbooks CRM platform – ensuring your data always remains clean.
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Configure, Price, Quote functionalities to simplify and automate complex quotation processes, empowering sales teams to build quotations quickly and accurately using a guided quotation process.
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