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CRM for media and publishing

Looking to attract new advertisers and grow subscribers? This can be tough for publishers with small IT teams and disjointed software. But with Workbooks’ media CRM software, it’s simple.

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The CRM that resolves media and publishing challenges

Boosting subscribers and growing media reach

Want to engage more targeted audiences? Interested in stats like how long your audience stays subscribed? Workbooks is the CRM platform for media and publishers that helps you reach your goals.

  • Understand more about your audience: Where they hang out, what they’re reading, how they like to consume content
  • Craft a winning sales strategy: With a clear understanding of customer needs, you can grow your reach by segmenting customers by need and creating targeted marketing for those segments
Boosting subscribers and growing media reach

Fixing the productivity problem for publishers

Many publishers have disparate systems. And it’s costing them money and sending teams in the wrong direction when it comes to sales and marketing.  

Workbooks is the CRM for media companies and publishers that helps you:  

  • Save money: Ditch the software you don’t need and have your audience data in one place 
  • Get reliable insights: One system means clear data. Use it to identify which market segments give you the highest revenue, track sales, and run targeted campaigns. 
  • Simplify CRM management: Small IT team? No problem. At Workbooks we offer Managed Service and consultancy to help make sure your CRM is delivering the best outcomes. 
The problem for publishers
Fixing the productivity problem for publishers

Helping publishers attract media buyers

Anyone working in the media and publishing industry has lots of data at their fingertips. But is it good enough quality to sell to media buyers?  

With Workbooks, you get a single platform for all your audience data. Use your existing data and reliable first-party data to better understand your audience and tailor your marketing efforts.  Combine the two and you can use this high-quality data to attract media buyers. 

How to monetize data
Helping publishers attract media buyers

The bespoke CRM for media and publishing companies

Reach audiences across multiple channels.

Create an effortless production cycle. Spot production bottlenecks and track deliverables.

Track trends using clear insights. Stay on top of changing audience behaviours.

FAQs

What is CRM in media and publishing?

Let’s look at Customer Relationship Management for the media and publishing industry in its simplest form. A CRM is a database of people. And you can use it to manage customer interactions. For publishers and media firms, it helps you understand your audience’s behavior, preferences and subscriber habits. You can segment audiences based on this information and tailor your marketing and sales efforts to reach better results. Having high-quality audience data, all in one system, increases its value and helps attract advertisers too.  

Workbooks is the CRM for media and publishing that’s designed to streamline communications, improve experiences and build stronger audience relations for consumers of print, digital and events. 

How does CRM help media and publishing companies?

CRM helps media and publishing companies by supporting lead generation and existing customer retention. It helps you accurately target different customer groups to streamline the sales process and enhance the overall customer experience. 

What are the success factors of CRM in media?

Success factors for CRM in media include effective marketing personalization, sales generation, customer retention and analytics-driven decision-making. 

How publishers and media firms choose a CRM

Want to know how media firms and publishers are choosing their CRM? Check out our ebook or take a look at our case studies.  

How to Choose a CRM