Audience Management
Advertising Sales
Event Sales
Subscriber Management
Production Management
“Our investment in Workbooks has proven timely and valuable. It’s enabled us to put customers and data at the heart of our business, and it has become a continually rich source of data through which we continue to build, grow and engage our B2B audiences, globally.”
Our customers in media and publishing include:
Build your audience with input from everyone in your business.
Add demographic and behavioural information and import data from other systems with ease, for the most complete picture of your audience yet.
Add information throughout the lead-to-cash process and beyond for the clearest view ever of your audience.
Get a joined-up view of your audience by grouping members by certain characteristics and enable better, more targeted communication.
Give advertisers more accurate data and boost revenue per advertisement.
Improve audience engagement and brand perception by slicing and dicing data to drive outbound communication.
Understand your audience in more detail with a more accurate profile of your audience.
Layer demographic and behavioural information and start categorising your audience into groups based on characteristics or behaviour.
See quickly and easily who to target for marketing campaigns by analysing data, together with powerful reporting.
Get clear visibility of your pipeline, understand your conversion rates and track the progress of sales with automated and real-time reporting.
Give sales teams a clear idea of what’s available to be sold and a target revenue.
Optimise your sales effort with visibility of what’s still available only a click away.
Build your database with input from everyone in your business.
Add demographic and behavioural information and import data from other systems with ease, for the most complete picture of your prospects yet.
Add information throughout the lead-to-cash process and beyond for the clearest view ever of your prospects.
Get a joined-up view of your database by grouping members by certain characteristics and enable better, more targeted communication.
Give advertisers more accurate data and boost revenue per advertisement.
Improve prospect engagement and brand perception by slicing and dicing data to drive outbound communication.
Deliver highly personalised content to offer your audience and advertisers a more valuable proposition and cross-sell to your audience across brands.
Aggregate relevant content to send your audience or target them with a deal specifically related to their interests by understanding what content interests them.
Get clear visibility of your pipeline, understand your conversion rates and track the progress of sales with automated and real-time reporting.
Give sales teams a clear idea of what’s available to be sold and a target revenue.
Optimise your sales effort with visibility of what’s still available only a click away.
Record orders, invoice subscriptions or take payment online, and easily synchronise the information with your finance system.
Assign deadlines to orders, letting everyone involved to see the status of each item against its due date to enable resource and priorities to be managed accordingly.
Make sure everyone in the team knows the status of each delivery item throughout the fulfilment process, and alert the team if something isn’t right or a deadline hasn’t been met.
Make sure your customer receives their order to the standard and timeline they expect.
Identify any bottlenecks or problems by enabling reporting on the performance of customer service and the status of items, and give the customer service team the opportunity to deal with any issues before they worsen
Make invoicing, commission calculation and revenue recognition easier by assigning income to the relevant revenue stream.
Make sure your audience and advertisers get what they ordered by managing order management, commissions and discount management, contracts, invoices and after-sales service in a single integrated system.
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