Account & Contact Management
Profile the Organizations and People you deal with and record all your interactions. You can create notes, track activities, record all your email communication and synchronize with Outlook and Office365.
Workbooks provides a rich environment to track relationships. You can track your organizations relationships with others, e.g. customers, suppliers, partners, members. You can also track third-party relationships e.g. this Person is the legal advisor to this Organization.
Relationships can be defined between:
- People and Organizations – employee, previously employed by, accountant, etc
- People and People – family member, husband/wife, etc
- Organizations and Organizations – Subsidiary, Parent Company, Group Company, etc
- Other records in Workbooks – e.g. ‘Consultant on an Opportunity’ or ‘Agent on a Contract’
Workbooks provides a list of predefined relationships, which you can extend and customize.
Marketing Management & Automation
Segment data for effective targeting. Capture leads automatically from your website. Lead and campaign management to track results and measure marketing ROI (measure expenditures by associating purchase orders/costs against campaigns and track lead conversion all the way to orders and invoices). Automatically assign opportunities to queues or sales reps and much more.
In addition to core CRM functionalities, Workbooks offer Marketing Automation capabilities, fully integrated with the core CRM platform, to help increase efficiency and impact, drive greater engagement, productivity and provide even greater insight. Functionalities include: email marketing and workflows, website visitor tracking, social media management, pop-ups and online surveys.
Click on the detailed core marketing features below for more information:
Data management and targeting
Web analytics and lead capture
Lead management and scoring
Metrics, dashboard and reporting
Track marketing activities
PO – budget management
In addition to core core CRM features, Workbooks offer Marketing Automation capabilities, fully integrated with the core CRM platform. Those includes:
Social media management
Create events from within Workbooks CRM and publish them on your website. Covers the whole events process from publishing events online to online ticket purchase, manage credit card payments, capture attendee information and drive attendee communication.
Sales Management & Automation
Work more effectively, close more deals and grow revenue.
See all interactions with a prospect, such as activities, emails, cases, opportunities, orders and invoices in a single screen. Record and allocated leads to individuals or queues for follow-up. Easily convert leads into opportunities once qualified. Opportunity and pipeline management. Create quotation from a sales opportunity with a single click. Extensive sales management reporting incl. forecasting, pipeline, conversion rates, performance by individuals/teams and more.
More details on the core sales features: (link to individual pages):
Leads management and scoring
Track sales activities
Reports and dashboards
Automated workflows / Automation
Subscriptions and renewals
Sales performance metrics
In addition, Workbooks offers – in its Business and Events Editions – the following sales operations / order processing features:
Order creation and processing
Multi-currency / tax / company
Customer Service Management & Automation
Deliver exceptional customer service across multiple channels. Track support calls, customer enquiries and project delivery in one place. Enable clients to raise tickets via email, web forms, case portal or phone. Gain complete visibility into a customer enquiry by tracking notes, activities, and emails against a case. Define priorities and customize case types. Measure performance and track Service Level Agreements. Comprehensive reporting to deliver your management information about workloads, recurring problems, root cause analysis, etc.
As part of our platform we provide a portal framework which allows you to build client portals. The framework includes basic portal functionality, including user management and authentication. This can easily be extended to include a case management portal.
More details on the core Customer Service features: (link to individual pages):
Ticketing and Case management
Identify unhappy customers
Measure your SLAs
Manage agents workload
Report and dashboards – service analytics
Address re-occuring issues
Multi channel support
Reports, Charts and Dashboards
Build advanced Reports and Dashboards with our easy to use reporting tools. Out of the box, Workbooks provides a range of pre-built Reports and Dashboards that you can use and modify; or you can build your own.
Key features include:
- Powerful reporting engine, which allows you to easily build detailed reports and summary views
- Colour coding so you can visually identify and highlight key metrics
- Set Targets and automatically track your achievements
- Build multiple views onto the same report, allowing you to easily ‘slice and dice’ your data
- Charting tools include pie, line, and dial charts
- Bring multiple reports and charts together to build Dashboards
- Share and publish reports and Dashboards so everyone has the right information at their fingertips
- Schedule reports to be delivered via email automatically
- Connect your reports to TV screens around your office, using our automation engine
Out of the box, Workbooks provides a range of pre-built Reports and Dashboards that you can use and modify; or you can build your own to fit your own reporting requirements.
Automation Engine & Workflows
Streamline common business processes using workflow tools and Workbooks Automation Engine. Workbooks includes a set of useful tools such as queues, activities, views and status fields to build simple Workflows without complex configuration.
In addition, the Workbooks automation engine allows you to build scripts to support more complex processes. Automations use the Workbooks API and can access all Workbooks records and capabilities of the platform.
Automations run in a restricted environment to ensure security, but do have the capability to connect to other web based applications or MS-SQL or MySQL environments – allowing you to build Workflows not just within Workbooks but across third-party applications. The Automation engine supports processes such as:
- Scheduled Processes (automatically run at a pre-set interval)
- Process Buttons: processes connected to a specific button on a form
- On-Change Processes: processes that fire when a record has been updated
- Web Processes: processes that can be run through a URL
We provide a library of scripts for most common tasks, which you can leverage and adapt, or you can write your own.
Email Dropbox and Email2Case
The Email dropbox feature makes it easy to get emails into Workbooks if you are not using the Outlook Connector or Exchange Sync. Once configured you can ‘CC or BCC’ a Workbooks email address and the message you send will be automatically processed by Workbooks and stored against the relevant records. Emails are automatically stored against People records by matching the email addresses on the distribution list to records in Workbooks.
The Email2Case automation can monitor a POP3/IMAP mailbox and automatically create a new case record or update an existing case with a new email. The Email2Case functionality is often used by customer services departments to automatically process enquiries, create cases, assign them to the right teams and provide the customer with a reference number.
HTML, PDF & Google Docs Output Documents
Create professional output documents directly from Workbooks CRM in word, PDF, HTML or directly in Google Docs. Workbooks support output documents on the majority of records in Workbooks; the most commonly used ones are: Quotes, Orders and Invoices.
Our PDF generation engine allows you to embed logic into the document creation and merge content from Workbooks with external content such as image files held on websites.
Common examples include:
- Merge product Images onto a quotation record
- Create Orders including standard terms and conditions
- Embed logic to hide individual line item pricing
- Group product pricing together into sub totals based on category
Web Services API & Web Processes
Workbooks provides a fully featured RESTFUL API which allows you to programmatically access the Workbooks platform. The API supports all the record types, plus the ability to configure some aspects of the system, such as adding custom fields. We provide wrappers for common development environments including PHP, .NET, Java and Ruby.
Web Processes provides the ability to ‘wrap-up’ a set of business logic with an Automation Script. A Web Process can be written in PHP and hosted within the Workbooks environment and called from a URL. The benefit of a web process is you can define a set of business logic which takes place in Workbooks and invoke that logic with a single call, ideally for website or e-commerce integration.
Security and Sharing Model
Control which users can access information based on security rules. Workbooks has layered tools to enable you to create the right balance between easy access and solid security. Workbooks Capabilities control which users can access certain elements of the platform and Security Permissions control which records can be edited or viewed.
Each customer is supplied with a standard security configuration which meets the needs of most clients. The Advanced Security Extension can also be purchased which provides more granular control.
From storage, to data import / export to privacy and GDPR management, we provide a comprehensive set of tools to manage your data effectively and efficiently.
Workbooks makes it easy to get your data in and out of Workbooks. We provide a comprehensive import tool, which allows you to upload data from .CSV (Excel) format files. The import engine allows you to create multiple record types at the same time (e.g. People and Organisations or People and Activities) and will automatically spot duplicate records.
You can define import field mappings and reuse these for regular imports. You can even automate an import using the automation engine if you regularly import data from the same source. Once data has been imported, we provide tools to validate it before you accept it into your database and you can also roll back an import if you change your mind.
We also allow you to easily export your data. We provide a complete database export – which will export your entire database in as a MYSQL database. You can also export any views or reports directly into Excel at a click of a button.
Sandbox, Testing & Development Environments
All customers can have up to five different database environments within their Workbooks account at no additional charge. This enables clients to have a ‘production’ environment and additional training and development environments. We provide tools to enable you to copy databases, including configuration and control parameters.