Campaign management

Carry out effective and efficient campaigns and gain insight into what works when and where to make the process more controllable and predictable.

• Run mass emailing campaigns, manage hard bounces and unsubscribes, and compliance issues all in one place
• Target personalised communications to the right prospects with information relevant to them at their particular stage in the buying cycle
• Send targeted emails by segmenting your database, and creating templates for each individual segment
• Send emails directly from Workbooks, using Workbooks GatorMail or integrate Workbooks with other leading ESPs
• Track campaign members and interactions, including key metrics like open and click rates, leads and opportunities generated
• Easily calculate ROI by tracking costs associated with campaigns
• Identify your best performing campaigns and then replicate them
• Segment data into lists of leads most likely to convert and direct your sales team to deliver the messages most likely to resonate with certain leads
• Speed up the process and increase productivity by integrating your telephone system with Workbooks
• Continually improve your campaigns with ongoing insight into how your campaigns are progressing