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Campaign management

Deliver the right messages to the right people at the right time

Workbooks gives you MORE.

More personalisation.
More segmentation.
More improvement.

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Carry out effective and efficient campaigns and gain insight into what works when and where to make the process more controllable and predictable.

  • Run mass emailing campaigns, manage hard bounces and unsubscribes, and compliance issues all in one place
  • Target personalised communications to the right prospects with information relevant to them at their particular stage in the buying cycle
  • Send targeted emails by segmenting your database, and creating templates for each individual segment
  • Send emails directly from Workbooks, using Workbooks GatorMail or integrate Workbooks with other leading ESPs
  • Track campaign members and interactions, including key metrics like open and click rates, leads and opportunities generated
  • Easily calculate ROI by tracking costs associated with campaigns
  • Identify your best performing campaigns and then replicate them
  • Segment data into lists of leads most likely to convert and direct your sales team to deliver the messages most likely to resonate with certain leads
  • Speed up the process and increase productivity by integrating your telephone system with Workbooks
  • Continually improve your campaigns with ongoing insight into how your campaigns are progressing

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