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Email marketing software integrated with CRM

Generate leads, increase sales and strengthen customer relationships

Part of the Workbooks suite, Workbooks GatorMail is an advanced email marketing tool enabling you to easily send automated, targeted marketing messages via email to any mailing list no matter how complex or dynamic.

With Workbooks, you get CRM and email in one solution, out of the box!

Drive new business

Deliver personalised messaging

Segment your contacts based on their needs and interests and easily target them with personalised and highly relevant messages that are going to close the deal.

Nurture quality leads

Get insight into who is a cold lead and who is a hot prospect and design nurturing programmes accordingly. Drip compelling content to leads either over time or via dynamic events to turn your stagnant CRM data into a sales generator.

Gain greater insight

Entice your contacts to take action with an email message, and learn more about them as they respond and visit your website. Track their behaviour as they browse – with Workbooks Web Insights, and gain valuable information that can help you follow-up in the most meaningful way, driving efficiency and more sales.

Sales and Marketing working together

Sales can see which emails prospects have received or engaged with. While your marketing team can easily determine which contacts need to be nurtured, and which ones are already in the sales process. Both teams have complete visibility and can work in unison, for optimal impact.

Drive customer retention
Maintain a personal touch
  • Personalise emails with dynamic content
  • Check in and follow up with all your clients
  • Automatically send event-based emails
Boost subscription renewals
  • Send email series ahead of renewals
  • Add dynamic content to your emails
  • Automate on-boarding emails
Sell more
  • Automatically segment customers for product launches
  • Send selected clients offers for cross and up-sell

Drive efficiency

Keep Sales and Marketing in sync, follow-up intelligently with your prospects and customers, and convert more contacts into sales.

  • Smarter prospecting & better nurturing with responsive campaigns, workflows and segmentation
  • Get a complete view of customers lifetime interactions
  • Measure ROI, know what is working and where to invest
  • No more data duplication

Drive new business, customer retention and efficiency by combining the data intelligence of Workbooks CRM with the capabilities and power of email marketing. Take your marketing to the next level with Workbooks GatorMail.

Features

Mailing list
Drag-and-drop editor
Multi-campaign types
A/B testing
HTML and plain text templates
Dynamic content
Multi-language variants
Inbox and anti-spam analysis
Scheduled delivery
Advanced email subscriptions

Get started for as little as £22 a month!

Whatever your business needs, we have a solution for you.

Standard Edition £22

Per user per month billed annually

  • Sales Management
  • Marketing Management
  • Customer Service Management
  • Order Management
Compare full features
Business Edition £50

Per user per month billed annually

  • Sales Management
  • Marketing Management
  • Customer Service Management
  • Order Management
Compare full features
Did you know?

You can mix and match editions of Workbooks so you only pay for what you need.

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