Project Description

THE STATE OF THE CRM MARKET 2019 – INDUSTRY REPORT

Building shareholder value with CRM

We conducted an exclusive survey in the Summer of 2019 aimed at reviewing the adoption of CRM technology within UK small and mid-sized businesses (and we compared it to trends in the USA). We’ve analysed the responses and produced a summary of the findings.

This report covers:
• The business case and motivation for implementing CRM in SMEs
• Selection process and criteria
• Priorities and obstacles when starting a CRM journey
• Outcomes and learnings
• Measuring ROI and the value of a CRM initiative

Download this report now to find out more about the state of the CRM market from a UK SME point of view.

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