BGF invests £16.6m in Workbooks to accelerate growth of its ‘No-BS CRM’ platform Type: #Press Releases BGF has completed a £16.6m investment in Workbooks, the mid-market platform that goes beyond traditional CRM. Workbooks brings sales, marketing, customer support and commercial operations together in one system-helping...
Workbooks Launches AI-Enabled CRM as UK Mid-Market Prepares for Widespread AI Adoption Type: #Press Releases Workbooks, a leading CRM provider, has launched its new AI-Enabled CRM, designed to automate repetitive sales tasks, improve data accuracy and empower sales teams to work smarter. The launch coincides with new research from...
Workbooks Reveals Widespread AI Use Across B2B Industries, Yet CRM Adoption Lags Type: #Press Releases New research from Workbooks, a leading CRM provider, reveals a major gap between how widely AI is used across B2B organisations and how rarely it is integrated into CRM, despite its potential to transform sales, marketing, and...
