BGF has completed a £16.6m investment in Workbooks, the mid-market platform that goes beyond traditional CRM. Workbooks brings sales, marketing, customer support and commercial operations together in one system-helping organizations run smarter and grow faster.
Workbooks serves hundreds of customers across a wide range of sectors in both the USA and the UK. Customers choose Workbooks for its lower total cost of ownership, breadth of capability within a single platform, and the quality of its ‘Shared Success’ onboarding and ongoing support methodology.
The funding will be used to scale go-to-market and product development, with a focus on deepening the platform’s integrated workflow across sales, operations and finance. Workbooks will also build on its growing presence in the US.
John Cheney, CEO of Workbooks, said: “Our mission is simple: give mid-market organizations an integrated platform that works the way their business works-without the complexity, hidden costs or bolt-ons that often come through alternative providers. BGF’s backing helps us move faster, while staying true to the customer-first philosophy that sets us apart.”
Customers consistently highlight Workbooks’ service and partnership approach. As one US customer put it, “The customer service we receive from Workbooks is exceptional. The team is responsive and proactive, which is increasingly rare in today’s market.”
Jack Teasdale, Investment Director at BGF, said: “Workbooks has carved out a clear position in the mid-market with a platform that does more than sales CRM. Its onboarding model reduces implementation risk, and customers tell us the product is intuitive, flexible and easy to adopt. We’re excited to support the team as they scale.”
BGF are a minority shareholder in Workbooks and will also have a seat on the board.