Making sure sales and marketing teams are properly aligned should be a priority for any business leader looking to generate growth. But behind this simple truth lies a complex reality. At most organizations, there is at least some [...]
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So far wbwp has created 451 blog entries.
For most CEOs control is a key issue. They know where they want to take their organisation – most have a 12-18 month strategic development plan. They know what needs to happen for them to get there. The [...]
Revenue is the lifeblood of every organization and so it is a key metric for all senior executives. CRM helps drive revenue growth by enabling you to optimise the investment you make in sales and marketing, and by [...]
For all the complexity associated with running a business, there are a few simple rules that never change. One of the simplest of all is this: if a business wants to flourish and keep its shareholders happy, it must [...]
Sometimes it can be hard to put your finger on just why your sales team isn’t hitting the mark, but don’t worry not all is lost. CRM will not only help you identify areas of improvement but also help boost [...]
5th September 2018, Reading, UK: We are excited to announce that Workbooks has been identified once again as having the highest Net Promoter Score (NPS) amongst the main CRM players by G2 Crowd, the trusted site for enterprise software reviews. [...]
31st July 2018, Reading, UK: Workbooks announces that its CRM platform has been certified for the latest iteration of the Government’s G-Cloud framework, G-Cloud 10, with effect from July 2018. The G-Cloud Framework acts as a Digital Marketplace for cloud-based [...]
If you have a CRM platform you probably already know how useful it is for giving you a single, real-time view of sales prospects, and helping you work as a team to progress those leads to a sale. Equally, [...]
CONTACT MANAGEMENT & PROSPECT PROFILING Sales is all about relationships. It's about starting them and building them so that over time you become a trusted adviser and indispensable resource. Record all the interactions you have with people, [...]
Events can be a great marketing channel to increase brand awareness, engage with customers, showcase products and services, generate leads… the list goes on. Whether you are organising a webinar, a live seminar or a training course, you are [...]