WEBSITE ANALYTICS AND LEAD CAPTURE
Your website is about attracting more visitors and converting more leads – but it can only be used as a sales tool if you’re able to track, record, analyse and follow-up with your passing traffic.
This is where knowledge is power. The more knowledge you can gather about your customers and prospects the more powerful your marketing and sales strategy will be. Workbooks CRM can help turn website traffic into leads by aiding you in discovering who is on your website, what pages they viewed and more.
Easily create different forms to capture and classify different types of leads.
Capture relevant information (source, campaign, medium etc.) for ROI reporting.
Capture visitors data such as last visited date, last conversion, number of visits, pages viewed etc.
Report on ‘people on your website today / this week’ to drive sales and marketing behaviour.
Create notifications when key leads have visited your site.
Integrate with Marketing Automation platforms.
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